SUSTAINABILITY


ABOUT FUTUREFELT®

1. Waste Materials to Luxury Products

  • Pioneers in sustainable Textile Innovation
  • Recycled plastic bottles transformed into stylish, durable products.
  • We proudly developed FutureFelt® fabric for a cleaner planet. An RPET (Recycled Polyester) fabric which we have trademarked FutureFelt® in all of our products.
  • We conceptualized another fabric called FutureTex® which is a mix of RPET plastic bottles and textile waste.
  • Committed to using and conceptualizing sustainable materials where possible.

 

2. Empowering Artisans within our Manufacturing House

  • Luxury Joinery lifestyle and travel products handcrafted and produced by our Joinery Artisans.
  • Crafting every piece in-house, on African soil, within our own Joinery facility. Designing and manufacturing collections for our Joinery brand
  • Collaborating with global clients, creating bespoke, sustainable products for retailers, hotels and corporates, blending their vision with our strong brand identity and unique Joinery Artisanal, Made in Africa story.
  • Local production means reducing the carbon footprint associated with production and transportation, while supporting the local economy.
  • o Working with a sewing NGO, The African Fashion Academy, to train up women seamstresses in a sewing and business program. We upskill and provide training to all our production staff inhouse.
  • As a member of the Bargaining Council, this means fair wages, benefits and safer workplaces for our Artisans.


3. Minimizing Footprint

  • Sustainable materials: Vegan leather and leather as a by-product of the meat industry.
  • Vegetable tanned leather made from tree barks and vegetable tannins.
  • Eco-friendly packaging and tape made from recycled paper, recycled card swing tags and biodegradable kimbles, eco inks and natural fibres.
  • We re-use off cuts from our fabric in making new small products and stuffing for ottomans and cushions.
  • We donate off cut fabric to local schools and projects for arts and crafts, including Pebbles Project, Butterfly Project, Excelsior School
  • We send our thread spools back to the manufacturer who deliver them to the blind school to clean them, they are then re-used

Awards

We are proud to have been recognized for our sustainability efforts with awards: These accolades validate our ongoing commitment to responsible production practices.


4. The Movement: 1 Million Plastic Bottles Saved

  • Goal: We are about to hit our goal to have saved 1 million plastic bottles from landfills and oceans.
  • Join us. Join the movement—clean the planet, set trends.

Together, we can make a difference—one product, one bottle at a time.


 

CRAFTING CHANGE, ONE PIECE AT A TIME

Sustainable Lifestyle and Travel products. Responsible fabrics. Ethical production. We believe in being kind to our planet and fair to our people, one plastic bottle at a time.

WHAT WE DO

JOINERY is a South African brand on a mission: creating sustainable, ethical, Lifestyle and Travel products that tackle environmental and community challenges. We don’t just design for retail store—we partner with hotels and corporates to bring our story to theirs, crafting custom gifting and guest products that make an impact.

HOW WE DO IT

We turn plastic waste into premium travel and lifestyle accessories. By recycling bottles into high-quality fabric, we're fighting pollution with style. Meet FutureFelt® — a fabric we conceptualised and made from a million bottles (and counting). Every piece is a win for the planet. We also use other innovative fabrics and concepts making us a strong sustainable brand.

WHY WE DO IT

At JOINERY, sustainability is in our DNA—from recycled fabrics to eco-friendly packaging, donating offcuts to NGOs, and offsetting our carbon footprint. We’re constantly strengthening our principles and learning along the way. It’s all about empowering people and protecting the planet. Join us and help create real change.

WHO DOES IT All

Our products are handmade by our team of skilled artisans in South Africa. We upskill local talent, creating jobs and crafting eco-luxury with heart and soul.

WHO ARE WE

We are Natalie and Kim Ellis, founders of JOINERY. Together with our Joinery team of talented Makers we are innovators, creators and activists.